Shanghai Jin Jiang International Hotels (Group) Company Limited ("Jin Jiang Hotels") is one of the leading hotel operators and managers in the PRC, which is principally engaged in star-rated hotel operation and management, budget hotel operation and franchising,restaurant operation,logsitics and travel agency. Jin Jiang Hotels has been licensed to use the reputable "Jin Jiang" and "Jin Jiang Inn" trademarks and operates or has under development in aggregate 795 hotels including landmark hotels, luxury hotels, commercial hotels and budget hotels, providing over 116,000 rooms in aggregate. Jin Jiang Hotels caters to the needs of different customers by its horizontally integrated hospitality platform ranging from the classic Jin Jiang Hotel and Peace Hotel to the economic Jin Jiang Inn Budget Hotels. In 2010, Jin Jiang Hotels and its subsidiaries (the "Group") was ranked the 12rd in the world in terms of room numbers according to HOTELS Magazine, the official publication of the International Hotel & Restaurant Association.
The Group’s portfolio covers 4 municipalities directly under the central government and 133 cities in 27 provinces and autonomous regions throughout the PRC, of which the majority are located in Shanghai and Beijing, the two important centers of finance and tourism in China. These hotels are located in the prime areas of the cities, and are well received for its close proximity to tourist and commercial districts as well as accessibility to major transport systems.
Besides, as the first-mover in the budget hotel industry, the Group has commenced the operation of its budget hotels as a separate business segment in 1997. To date, the “Jin Jiang Inn” brand has become one of the major brands in the PRC budget hotel sector, providing clean and comfortable lodging to domestic business and leisure travelers at a reasonable price. Apart from its hospitality business, the Group has also invested in a number of restaurants, including a high-end Chinese restaurant and major fast-food chains such as Kentucky Fried Chicken, Café dé Coral and Yoshinoya.
Being a nationally renowned brand name, an industry leader in the Shanghai market, with a market position as a part owner and part manager of hotel, and as one of the first hospitality service providers to enter the budget hotel sector in the PRC, Jin Jiang Hotels will continue its efforts in the coming years to become an internationally renowned hotel group.